Adding SSL / HTTPS to your Site
Increase Security, Search Presence, and Future Proof Yourself!
An SSL certificate is a wise addition to your website. By encrypting your traffic with an SSL certificate, you’re signalling that you’re enhancing the security of your visitors.
Why does this matter? Let me explain:
A secure connection (SSL) shows your visitors AND search engines (Google) that you’ve taken steps to keep user information safe from prying eyes. This has become a ranking factor for Google so they’ll consider your website favorably when determining search results.
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Google’s Chrome browser has warned that any website which handles sensitive user information should have an SSL certificate to ensure safety. Those websites that do not, will receive a warning when users try to submit data (example: on a form, post, payment etc) See original post here.