You’re not the only one hoping for higher ranks with Google’s brilliant search engine. The starting point for most of our web adventures (unless you’re still stuck with MSN as the home page in Internet Explorer) is an established way of finding what you’re looking for.
But how does a company go about getting discovered on Google? When you’re a brand new company, or an established brand light on digital experience, this mystery can be a perplexing problem. You know people are going to Google to search, so how do you work your way up from the nothingness to be one of the lucky few who gets clicked on?
Let’s dig in: